Future Marketing
- sustainability is something that is now seen as more important: however, not just recycling and compost - can be a variety of other things
- An organization called Fairtrade: sustainable and ethical non-profit organization
- An organization called Fairtrade: sustainable and ethical non-profit organization
About Fairtrade:- their vision: "a world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future."
- supports sustainable practices: minimize environmental footprint - buying Fairtrade: higher quality, supporting communities, provide sustainable local economies |
The idea:For example: Fairtrade
- Fairtrade sells many products: from bananas to coffee beans, yet very few people know about them - by partnering with a already established company, whether it be Starbucks (sell coffee) or even a pet company like Petsmart (people with pets generally care more about our environment) - put Fairtrade logo on coffee cups or even pet supplies: more people see the logo = more awareness - let everyone know about the benefits of Fairtrade = association of good quality goods + sustainable living to partner brand - More awareness of Fairtrade = when people go to buy products, more willing to buy and maybe even pay more for a product - it will be like sugar: everyone gets the one with red, blue, and white, just because we are most familiar with it. Once Fairtrade becomes a commodity, we can help the company achieve their goal of sustainable living |